'Make It Your Own' Fashion Show

April 2022

Halftone managed the event planning and marketing for Virginia Ave's debut runway show, titled 'Make It Your Own'. We:

  • secured a venue
  • took behind-the-scenes photos documenting the preparation process
  • designed and risograph printed posters and flyers
  • did a distribution campaign, putting flyers up all around town
  • risograph printed and bound a zine featuring the photography to sell at the event
  • booked DJs for the afterparty
  • screen printed T-shirts featuring the poster designs

The event ended up being a massive success and packed the venue.


Virginia Ave