Halftone managed the event planning and marketing for Virginia Ave's debut runway show, titled 'Make It Your Own'. We:

• secured a venue
• took behind-the-scenes photos documenting the preparation process
• designed and risograph printed posters and flyers
• did a distribution campaign, putting flyers up all around town
• risograph printed and bound a zine featuring the photography to sell at the event
• booked DJs for the afterparty
• screen printed T-shirts featuring the poster designs

The event ended up being a massive success and packed the venue.